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Meta + Google Ads, explained

Understand your ads without becoming a marketer.

Promotr reads Meta and Google Ads and explains what they mean for your business.

In development, and not yet open to customers.

Create an accountNothing in your ads changes until you say so.How it works

Home · Aurora Bakery

Two accounts, each in its own currency.

Meta

USD 1,532.96

Spent · 4 campaigns

Google Ads

EUR 605.20

Spent · 3 campaigns

Promotr never adds the currencies together.

Worth a look

Autumn Preview is the part worth a look.

Meta has shown it 9,200 times. Nobody has clicked.

Aurora Bakery is a fictional sample account.

How it works

Meta reports numbers. Promotr says what they mean.

Promotr reads the fields Meta and Google Ads report: status, spend, impressions and clicks. Then it writes one plain sentence. The only thing that runs on its own is a daily read-only check of your Meta ads; it changes nothing.

  1. Connect

    Link your Meta and Google Ads accounts. You choose which ad account Promotr reads.

  2. Understand

    Promotr compares each Meta read with the last one and says what changed, with the numbers behind it.

  3. Decide

    When advice would change your ads, an owner sees the exact change, then approves or declines it.

What Promotr can change

Nothing changes in your ads until you say yes.

  • Promotr can pause a Meta campaign, set up a new one that is created paused, or change a campaign’s daily budget to the amount an owner enters — and only after an owner approves. It can’t switch a campaign on. You can, in Meta.
  • On Google Ads, Promotr reads when an owner refreshes it, and it changes a campaign only with an owner’s approval: a pause, a new campaign created paused, or a change to one campaign’s own daily budget.

The guardrails

Meta accepting the change isn’t done.

Promotr reads the campaign back from Meta. It calls a change done only when Meta reports it in place.

  1. Asked for
  2. You approve
  3. Meta accepts
  4. Promotr reads Meta
  • An owner approves each change before anything is sent.
  • Promotr raises a budget only within the daily limit an owner sets.
  • Anyone on your team can stop every Promotr change at once.

Start with your business.

Create an account and describe what you sell. Connecting Meta and Google Ads opens to customers once each platform approves Promotr. Nothing in your ads changes until you say so.

Create an accountNothing in your ads changes until you say so.